Online advertising

Alex Reinhart – Updated October 31, 2020 notebooks · refsmmat.com

The online advertising market is strange for many reasons. It is “financialized”: real-time ad auctions let advertisers bid on standardized units of attention (impressions) based on audience data, much as a broker might bid on standardized units of oil or wheat. Except the market is essentially unregulated, the commodity is humans with agency, and the market is opaque.

See also Privacy, Algorithmic fairness.

Fairness in bidding